At the Biofabricate Conference in New York, global sports apparel and fitness brand adidas launched the world’s first performance piece of footwear made 100 percent from Biosteel fiber and silk biopolymers. Through a new partnership with German biotech company AMSilk, adidas crafted the Futurecraft Biofabric prototype shoe, which is 15 percent lighter than traditional synthetic fiber materials and also 100 percent biodegradable. Check out full article here
Wilfrid Laurier Golden Hawks Football Bench Boss Michael Faulds is named U Sports Coach of the Year. Five members of the Wilfrid Laurier Golden Hawks men’s football team received national recognition on Thursday night at the 2016 All-Canadian Awards Gala. #WeAreHawks Check out the full article here
In 2017, adidas aims to produce 1 million pairs of the sneakers from recycled plastics. Eventually, Adidas strives to eliminate virgin plastic from its supply chain altogether and hopes to expand its plastic cultivation to much more of its product line. Working with Parley to turn ocean plastic pollution into high performance sportswear, spinning the problem into a solution. The threat into a thread. Read more.... http://www.adidas.ca/en/parley
Big Kahuna Sport is giving away a free set of team uniforms. All you have to do to enter is submit photos of you and/or your team rockin #KVGEAR. Action shots, Team Photo’s, Selfies, Winning the Championship, Road Trips, Chillin with your teams Mascot, Special events, shaking hands with the Prime Minister, you get the idea. We want to see athletes in #KVGEAR Team Uniforms. Visit KVGEAR.CA for more information.
With Nike having long dominated the running footwear category, adidas is starting to close the gap with the world's No. 1 athletic brand. adidas has been on a tear over the past few months, thanks to buzz around Kanye West's Yeezy Boost and other fashion sneakers. After a series of sales declines in North America, the label's revenue has recently recovered in the region, including a 31 percent lift in the first half. That compares with 24 percent growth at Under Armour and a 3 percent uptick at Nike, Cowen & Co. analyst John Kernan noted. Full article here