With Nike having long dominated the running footwear category, adidas is starting to close the gap with the world's No. 1 athletic brand. adidas has been on a tear over the past few months, thanks to buzz around Kanye West's Yeezy Boost and other fashion sneakers. After a series of sales declines in North America, the label's revenue has recently recovered in the region, including a 31 percent lift in the first half. That compares with 24 percent growth at Under Armour and a 3 percent uptick at Nike, Cowen & Co. analyst John Kernan noted. Full article here
In what would mark a significant shake up in MLB’s licensing business, Fanatics and Under Armour have quietly completed a deal that will see them team to produce UA-branded on-field jerseys starting with the ’20 season. The deal would mean the end of MLB’s longtime licensing relationship with both Nike and Majestic Athletic. Starting in the spring of ’20, all jerseys would feature UA branding, while Fanatics will gain broad apparel rights across MLB, with an exception being headwear that will remain with New Era.
Volleyball teams from across B.C. came together this past weekend in a tournament honouring the memory of a North Delta athlete. Sixteen teams competed in the 2016 Pink Ribbon for Camille Senior Girls Volleyball Tournament, held Oct. 14-15 at Seaquam and North Delta secondary schools. The tournament commemorates the life of Camille Gregory, a Seaquam graduate and volleyball ace who passed away from from cancer in 2012 at the age of 23.
Before the big leagues, before the world stage, or before their next chapter, these student-athletes face the biggest games of their lives. Introducing the transformation of university sport. This is U Sports. #USports Shout-out to our amazing partners showcased in this video. University of Mountreal Carabins, StFX, Guelph Gryphons, Concordia Stingers, Laurentian Voyageurs, Wilfrid Laurier Golden Hawks & U of A Bears and Pandas #Partners
Incase you've been living under a rock...The Blue Jays staved off a sweep in Game 4 and will continue to fight to keep their season alive in Game 5, with Marco Estrada on the mound today against Cleveland rookie Ryan Merritt. #BlueJays #OurMoment
Nike's competitors are gaining on the athletic apparel giant. The brand is facing unprecedented headwinds spurred by adidas and Under Armour making progress, according to analysts at Morgan Stanley. Check out the full article here
In case you didn't know the Royals visited our Partner UBC Okanagan this week. They watched an exhibition match with the women’s Nationally ranked volleyball game. The girls gave the royals some awesome #adidas UBC Okanagan Heat swag! #RoyalsVisitCanada